What I love about Microsoft Outlook is their Clutter Box. It is where all my unsolicited e-mail goes. It is where all the monthly e-mails I get from all sorts of people go – you know, the ones you never read. It even “learns” my reading habits and sends to Clutter the things it sees over time that I will probably not read. I don’t know who came up with it, but I love it.
A lot of my friends send out those monthly newsletters and wonder why they have so few responses. Maybe they are like you and me and are inundated with e-mail. They don’t have time to read that kind of communication. In fact, I don’t listen to radio adds, and I don’t look at adds in newspapers or magazine. I can’t remember the last time I used a phone book. Can you? If I want to know about a company, a product or a service, I ask Google. Your cusomter are no different, they are looking information that is:
Easy to Find
Easy to Understand
Consumers today want information that is useful in the decision making, easy to find, and easy to understand. They want information that informs their buying decision. They want information allow them to feel like they are in control of the buying decision. Are you giving them what they are looking for? When you engage your potential customers this way, you build their trust and confidence in you. You appear to be someone who isn’t hiding anything. You remove the barriers to customer interaction and make it easy for them to use to your business.
In 2010 Pew Polls showed 58% of Americans go their information about products and services they were interested in from the internet. By December 2014, that number had climbed to 81%, by both computer and smartphone. So where do you go when you have a question about a company or a product? How do they find it? They Google it! They ask their friends on Facebook or Tweet about it and see what response they get. So the simple questions are, “Are you giving your potential customers what they want?” and, “Are they finding you in the places they are looking?”
Chances are, you already know what I said is true. You might also be thinking, “I don’t have time for posting and blogging, I have a business to run. I am with you. As a 50 year old VP of Business Development in a start-up, I feel like it is the last thing I have time for, but then, that is why we created SaviorLabs. Our job is to make you trusted provider of useful, easy to understand information, who is easy to find online. Contact us today and we can get you started.