When designing your website, you get one chance to make a good first impression. If you decided to host guests for a cookout for the first time and left your porch covered in toys and trash, your guests would be grateful for the invitation, but would probably harbor concern for your sense of cleanliness! Do you want to make a bad first impression?

Demonstrating value in your content follows the same rules. If you are incapable of working to clean up your image initially, what does that say about your willingness to do real work after a partnership is formed? A lazy impression often translates to a lazy partnership (which is a short partnership).

Here are a number of factors to consider when working to create a good first impression:

  • Colors: Do your clothes match? If so, then why don’t your site colors? What sort of a mood/impression to they communicate?
  • Animations: Avoid unnecessarily burdening your website with too much animation. Keep it elegant.
  • Font: Is your typography appropriate?

These are just a few things that go into the subliminal messages that have an enormous effect on how people perceive you. Get input from the right people, even if it hurts. If your website is wearing the emperor’s new clothes, it might do you good to listen to your detractors.

To learn more about this and hear other helpful tips, download our new eBook. We want to help you succeed in putting your best foot forward.



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